domenica 13 marzo 2011

Sartorial Sounds

Street Etiquette-Sartorial Sounds from LightUp Film on Vimeo.

Sartorial Sounds integrates both music and style, two elements embedded in every culture past and present. We think it’s important to remember that everyone is an artist in their own right.

And it’s the life experiences we encounter that provoke what we splash on our own blank canvas. We assembled seven individuals to partake in this editorial. The finished product incorporates their individual talents such as spoken word, rapping, singing and tap.

* Jesse Boykins III
* Mara Hruby
* Joekenneth Museau
* Joshua Bennett
* Theo Martins
* Melo – X
* Rinaldy Alvarez

The video entails the two-day period we spent at the studio not only creating great music, but vibing off each other’s energy. You receive an in-depth glimpse of each artist’s personality and the outcome of what happens when you place seven creative individuals in one location. We usually display a three-to-five-minute video experience, but this time around, we’re giving you a 13-minute webisode for you to enjoy.

This is the first installment of the series, the second wil result in a live performance at a venue in New York City – stay tuned for news. If by chance you haven’t heard of these artist we highly recommend check out their previous work and look out for future endeavors. After the dust settled we had a lot of fun creating this editorial and we hope you guys enjoy.

All video shot and directed by Jarrett Woo of Dr Woo Art, a special thanks to IshLab studios in Brooklyn, NY for giving us the opportunity to record/shoot Sartorial Sounds.

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