martedì 27 settembre 2011

YMC Autumn/Winter 2011 Collection Looks

Well what a nice morning surprise, London label YMC, also known as You Must Create, release a new website with online store. This is such an improvement from their last website which could be frustrating to use at times and didn’t offer an easy way for shoppers to purchase products, well now thats all changed!

You can look through the website with ease and even pick up some extras as you please, for example you can browse the new blog or even check out the lookbook page which dates back to Spring 2010. The best section in my opinion though is the “Looks” page which gives us some thrown together outfits and has a break down of the products next to each photo. It’s not the first time that we’ve seen something like this on a retail site but it’s a nice addition and definitely gives you a flavour for YMC and what they offer as a label. I’ve placed up some “Looks” which link to AW11, but the only real way to test out the website is to have a look for yourself. Enjoy

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